The group's principal activities are to produce long-form and short-form infomercials and sell proprietary brands of advertised products directly to viewing audience. The short-form infomercial product duration is 30-seconds, 60-seconds or 120-seconds. The short-form infomercial generally feature products that can be explained or demonstrated in two minutes or less. The long-form infomercial product duration is 28 1/2 minute direct response commercial.
